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Hoi An is a traveler’s dream come true. Located in the Central Region of Vietnam, it is one of the most popular and beloved areas in Asia for tourists and locals alike. The ancient town of Hoi An immerses visitors in traditional Asian architecture, cultural celebrations, vibrant day-time markets, sensational food, nighttime skies that are magically lit by thousands of glowing lanterns, peaceful motorbike-free streets, tantalizing shopping including Hoi An’s world-renowned custom tailors, eco-excursions, beautiful beaches, and poetic rice fields. Visitors can connect to the daily life of the local Vietnamese community and their centuries-old practices, folk arts, festivals, and celebrated traditional food.